About
A veteran creative leader and innovator with a proven ability to ideate and execute. I'm driven, agile, and passionate about exploring new ways to systematically blend creativity, technology, and business.
I'm also growing a bamboo farm.
I'm also growing a bamboo farm.
This is not a picture of me, but it feels a lot like this at my bamboo farm.
Services
01
Product Design
Crafting innovative and user-centered solutions that seamlessly integrate form, function, and brand vision to drive business results.
02
Creative Direction
Leading the development of compelling visual and strategic narratives that inspire and connect brands with their audience across all touchpoints.
03
Brand Identity
Developing comprehensive visual brand systems, including logos, typography, color palettes, and imagery guidelines.
04
Brand Strategy
Define purpose, positioning, and unique value proposition to establish a strong, authentic, and differentiated brand foundation, driving clarity, focus, and resonance.
Previous Chapters
2018 — present
Systems of Systems
Product Design & Creative Direction
2021 — 2023
Surefront
Chief Creative Officer
2019 — 2020
NorCal Cannabis Company
VP, Executive Creative Director -> VP, Marketing & Innovation
2014 — 2019
ATOMIZED
Founder / CEO
2014 — 2015
Instagram
Creative Strategy Lead
2012 — 2015
Facebook
Creative Strategy Lead
2003 — 2012
Moxie USA
EVP, Creative
enjoy this ai generated photo of me. i think it came pretty close.
One of this year's shoots from the Dendrocalamus giganteus