Location
Florida, Man
CPG Market Intelligence App
2021
Product Design
Strategy
Brand Design
Overview
Pistil Data applies advanced computational models to large volumes of cannabis sales data; then transforms that data into clear, actionable business opportunities specific to the cannabis industry.
THE Problem
Cannabis industry growth had been limited by legacy data solutions, poor market insights, and sub-par market intelligence. Brands and retailers needed access to advanced data analytics and market insights to make smarter, faster decisions. The design challenge was to offer these capabilities in a way that felt seamless and familiar, enabling users to adopt new technologies without compromising simplicity or disrupting their established routines.
MY Process
- True 0 to 1 project, working alongside the founder from idea to launch
- Defined goals, target audience, and confirmed problem-solution fit
- Identified core features for the MVP and mapped the user journey
- Created wireframes, interactive prototypes, and refined the design through testing
- Collaborated with developers, prioritized key features, supported beta testing, refined and planned future updates
- Designed the company logo, brand elements, presentations, and marketing materials
The Outcome
The successful launch of the Pistil Data app was marked by high client satisfaction and robust user engagement. Early feedback from users highlighted the app’s ease of use and value in providing actionable insights, which laid the groundwork for continued improvements and scaling. The project was delivered within the set timeframe, and the groundwork was established for ongoing growth, with potential for significant impact on customer acquisition and retention in the coming months. The strategic partnerships formed during the development process are expected to further enhance the app’s value proposition as it expands.
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